Example case study
How Larkspur stopped
losing the lunch-hour calls
Larkspur Family Dental is an example practice: a general and family office with two dentists, two hygienists and a three-person front desk. It ran the full FlossBooked plan for 90 days, and every figure on this page is an example. Our team had the site, texting, recall and online booking running by day 14.
- Two dentists
- Two hygienists
- A three-person front desk, one office
118new patients in 90 days, each traced to a source
Where it started
What slipped past the desk before day oneWhat slipped before day one
Larkspur had seven people and one busy counter. In the 90 days before, about one call in four went unanswered, and hygiene days ran about 80% full.
Larkspur Family DentalTwo dentists, two hygienistsBefore
What changed
The three that moved Larkspur's numbers
Our team set up the whole plan in 14 days. These three did the most for Larkspur's phones and hygiene chairs.
Website
A new site that books visits
We designed Larkspur a new site, one page per treatment: cleanings, crowns, implants and aligners. Each page ends on the booking calendar, and a change takes one email.
- A page for every treatment
- Fast on phones
- Edits by email
- City pages written for local search
Before: call us to bookAfter: booked from any page
Online booking
Cleanings booked after hours
Patients pick a cleaning, a new patient exam or an emergency visit from the site or the Google listing. By month three, 4 in 10 new patient exams were booked after the office closed.
- Rules for each visit type and each dentist
- Cleanings booked from the Maps result
- Deposits held on new patient exams
- Reschedule links in reminders
Before: phone only, while the office was openAfter: online, any hour
Texting
Texts for calls and recall
Each missed call got a text from the office number within the minute, and 157 of those callers booked. Recall texts plus the desk's ASAP texts took hygiene days to 96% full.
- Texts sent from Larkspur's own number
- Recall texts by due date
- One-tap ASAP list texts
- Facebook messages sit beside patient texts
Before: voicemail and printed listsAfter: every missed caller texted back
Ninety days
What happened in 90 days
Example figures for a two-dentist office over its first 90 days: the setup, the go-live, the first two months of ads and the day-90 report meeting.
Days 1-14
Setup, done for them
Our team ported the office number, imported 3,400 patients, put the medical history and consent forms online and trained the three at the desk.
Day 14
Booking opens
Larkspur switched over on day 14. That afternoon, a missed caller got a text, tapped the link and booked a cleaning for Thursday.
Weeks 3-12
Found on Maps and Google
Google Ads and weekly Google profile posts started, and a review request went out after every visit: 86 new Google reviews by day 90.
The day-90 meeting
118 new patients, by source
Their account manager walked the owner dentist through the report: 41 from Maps, 33 from Google Ads, 26 from the site and 18 from Instagram and Facebook.
Next: your practice, 90 days from today
Bring your phone bill, your hygiene schedule and your marketing invoices to a demo call. We'll sketch the first 90 days for your practice from them. Every plan carries the whole thing, starting at $97 a month.
Other offices, on the plan
Dr. Nathan P.Owner dentist, Cedar Hill Maps wonon the first reportOur first monthly report showed Google Maps bringing in more new patients than the ads did. We moved budget that week.
Lucia M.Front desk lead, Brightwater Lunch callsbooked by textLunch used to mean a full voicemail box at 1:30. Now I come back to a few texts and a few booked cleanings.
Dr. Andre K.Associate dentist, Elmwood 60new reviewsFor years we had 40 Google reviews. The text after each visit added 60 more in three months, plenty of them naming me.
Tanya R.Office manager, Maple Grove No printoutsfor recallI stopped printing the overdue list. FlossBooked texts each patient on their due date, and the answers come back to our inbox.
Marco S.Hygienist, Northgate Thursdaysrefilled by textThursday afternoons used to leave two open hours in my column. An ASAP list text fills them most weeks, usually before lunch.
Jordan L.Operations director, four offices All fouroffices movedWe tried the plan at one office first. After its first 90 days of reports, we moved the other three over.
Questions answered
Questions about the Larkspur example
The usual follow-ups once owners have read this far. Search setup, practice software or price to jump ahead.
5 questions
Is this a real dental practice?
No. Larkspur Family Dental is an example practice, and every figure on this page is an example.
What did setup involve for this office?
Our team ported the office number, imported the patient list, rebuilt the paper forms online, wrote and built the site and trained the three people at the desk. Larkspur was booking online by day 14.
Did Larkspur keep the practice software it already ran?
Yes. Larkspur kept Open Dental as the schedule the desk works from. Bookings, forms, signed consents and payments pass both ways between Open Dental and FlossBooked, and Compatible Software lists the other systems we connect.
Where did each new patient come from?
Every ad, the Google listing and the site carry a separate phone number and link. Once someone calls or books, the source is saved on their record, and the monthly report counts new patients by source.
What would this office pay?
$297 a month. Seven people log in, which puts the office in the six-to-ten band, with every feature included. Month to month, no setup fee, live in 14 days.
Common searches here
Ask Lauren directly
Email Lauren at sales@flossbooked.com to talk through what 90 days could look like for your office.
Lauren PierceAccount manager
Request a demo