Social posts and newsletters for dental practices
Social media,
off the manager's listSocial media, off the manager's list
FlossBooked does dental social media marketing for US practices: our team plans and publishes posts to Instagram, Facebook and your Google profile, built from the photos and news your office sends us.
- Instagram, Facebook and Maps posts, written by us
- A monthly patient newsletter
Live in 14 daysMonth to month, no setup fee
- Posts written in your voice
- Your team's photos posted
- Google profile posts too
- Patient photos only with authorization
- Post clicks counted in your report
- Monthly newsletter
A photo from the desk becomes Thursday's post
Your office sends what's happening, our team turns it into posts, and each one goes out on the day we planned. Nobody at the desk has to open Instagram between patients.
Monday
A photo arrives
The office manager sends a picture of the new hygienist's first day at the practice.
Tuesday
Our team writes the caption
A short welcome written the way your office talks, using the hygienist's first name.
Thursday
Posted on three pages
It appears on Instagram, Facebook and the Google listing at the hour your patients scroll most.
What goes out
Posts about your office, not stock photos of teeth
Canned dental posts look the same on every practice's page. Ours come from your week: the people at your front desk, a hygienist's tenth year, the new evening hours.
Local
Posts that show you belong to the neighborhood
The school supply drive, the 5K your team ran, the office opening late on snow days.
- Hours, closures and holiday changes posted on your Google profile too
- Community events your team shows up for, with photos you send
People
Patients book easier when they know the faces
A new patient nervous about the first visit scrolls your Instagram the night before and sees the dentist, each hygienist and the people at the counter, smiling and named.
- New hires welcomed with a photo and their role
- Anniversaries and certifications shared the week they happen
- Patient photos need each patient's written authorization first
Booked
A question on Instagram becomes a booked exam
Someone messages your Instagram at 9 p.m. asking about whitening. The message lands in the desk's inbox, and the morning reply carries your booking link.
- DMs from Instagram reach the desk too
- Unbooked questions stay on your new-patient board until booked
- Once a month your patients receive an email newsletter we write, booking button at the bottom
- Campaigns go out when you open evening hours or add a new dentist
A post works past the Instagram feed
A Google profile post is seen in search results and on Maps, not only on social.
Updates beside your practice's name
Someone searching your practice's name sees your latest Google profile post beside the hours and phone number, with a button to book.
See SEO work
Recent office photos
Photos from your posts are added to the profile, so the Maps listing shows this year's office.
See MapsCurrent answers
When ChatGPT or Gemini describes your practice, recent posts about hours and services help the answer stay current.
About AI search
Clicks into exams
The monthly report counts the taps from each post and the new patients who booked after one.
See reportsThursday's post
Seen in four places
Setup
Posting starts within 14 days
Our team learns your voice once, then plans each month's posts ahead with you.
Your practice's voice
First week, one short call
Send what's happening
Photos from you
A calendar you see
Each month, ahead of time
We post
Then each week
Posting included. Every plan carries the whole thing, starting at $97 a month.
We'll sketch your first month
On the call, open your Instagram and Facebook pages with us and we'll outline four weeks of posts from what's coming up at your office. Every plan carries the whole thing, starting at $97 a month.
Our feed, finally current
Dr. Nathan P.Owner dentist, Cedar Hill Instagramon intake formsNew patients tell us they picked us after seeing the team on Instagram. That never happened before.
Lucia M.Front desk lead, Brightwater One inboxtexts and DMsInstagram questions come into the same inbox as our texts. I answer them between check-ins and book the exam.
Dr. Andre K.Associate dentist, Elmwood Day onethey know my faceA patient told me in the chair they'd read my staff spotlight post. Starting with something in common makes a first visit easier.
Tanya R.Office manager, Maple Grove Zero postswritten by meI was the marketing department and the front desk. I haven't opened Instagram for the office in months.
Marco S.Hygienist, Northgate Ten yearsand patients noticedOur post for my tenth year used a photo from my first. Patients brought it up at cleanings for weeks.
Jordan L.Operations director, four offices 4local feedsFour offices, four feeds, and every post names the right street and the right hours.
Posting questions
Asked before the first post goes up
Try a word like Instagram, ads or smile photos.
5 questions
What do dental practices post on Instagram and Facebook?
Posts about your own office: the team, community events, new services, hours and holiday changes, and patient smiles shared with written authorization.
Which sites will our practice's posts go up on?
Instagram, Facebook and the practice's Google listing. Posts go out under your own accounts, and Instagram or Facebook messages land in the desk's inbox.
How much of our front desk's time does social media take?
Very little. Someone sends photos now and then, and the office manager looks over each month's plan once.
How often do your writers post for us?
A post every two or three days on each page suits most dental offices. We agree on the pace at setup, then hold it through slow months with post ideas saved for your practice.
Is this posting, or paid social ads?
Posting. Paid ads for Instagram and Facebook are separate, run in your practice's own ad account. Ad money goes to Google and Meta, never through us, and running the campaigns is part of the plan.
Common search words
Something we missed?
Email Lauren at sales@flossbooked.com with questions about posts, patient photos or the newsletter.
Lauren PierceAccount manager
Request a demo